A lot of water has gone under the bridge since my last post, so it’s about time I take a look at the current state of QR codes. The QR code is not an end in itself, but a tool to offer more in depth information to smart phone wielders who have been interested by the print media presenting the code.
The QR code has overstepped its’ popularity and is now being overused and many of them are blatant marketing, repetitive or nonsense. The state of the art has maxed out and will now be faced with the challenge to creatives to utilize this valuable tool to present expanded information related to the media in which it is published. A prime example is inclusion in a movie poster that would take the viewer to a clip. Another is inclusion on a price tag that would present more detail on the product. Museums can also use them to present expanded information.
The QR code is also a great marketing tool when utilized properly. Just sending you to the commercial that you zipped by on your DVR is not only annoying, but insulting on a certain level.
Another indication that it’s time to pay attention to your QR codes is the expanding growth of blogs and web sites expounding on “QR Code Fails.”