Are QR codes for you?

What is a QR code? It is the 2D bar code being seen more and more frequently in print ads, on products and product tags, etc. It enables mobile devices to be more interactive than ever imagined. It can present coupons that can be scanned directly from the cell phone screen at the checkout counter; it can be read directly by your smart phone to provide in depth product information or other consumer information; scan from print media to provide a more immersive and interactive experience, whether through advertising or editorial copy. These are just a few possibilities. An exciting example, when utilized by a newspaper, it can transform editorial copy into a true example of a Hogwarts School of Witchcraft live photo newspaper! The QR code can open video, photos, or more in depth background for any print article.

So, in answer to the question posed, a resounding YES is the answer. QR codes are in their infancy and with their ability to provide expanded interactivity, their use is limited only by imagination. For more information and access to downloads of the reader software for your phone, visit NeoMedia or

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