I know, you are bombarded with information about improving your business’ bottom line, but there are some providers who deliver genuinely useful information. Even if you don’t have the time to pursue many of the new techniques and technologies, you should be aware of the potential they offer you so if and when you talk with a marketing or advertising consultant, you are in a position to evaluate their proposal brfore signing on.
An excellent source of information in depth is Small Business Trends at http://smallbiztrends.com/ . This is a free newsletter just packed with information. Some articles in the current issue are “Can You Cut Your Health Care Costs by Self-Insuring?”, “It’s About Time: 5 Tools to Streamline Your Social Media,” and more.